AUTHOR : NITHYA PRAKASH A single post can sell a dream — or may mislead millions. But when things go wrong, who keeps the blame: brand, stage, or face with one million followers? INTRODUCTION India is looking at the golden age of influencer marketing, with an explosion of Instagram reels, YouTube vlogs, and paid brand collaborations. From fashion tips to crypto investment, consumer choices in various sectors are now shaped by influencers. But growing power comes with growing
